SEO optimization: internal and internal

Internal optimization is associated with certain changes made to the website itself. The optimization process begins with the compilation of the so-called semantic core, for which such keywords are selected that will capture the greatest attention of portal users, and with which it is easier to get around competitors. Subsequently, such keywords are entered into the Internet portal itself and all hyperlinks, texts and meta tags are adapted in such a way that Internet search engines can quickly find them by the compiled keywords.

External SEO usually comes down to building a specific structure for incoming links to a new site. In principle, this is the very promotion of a new portal and external optimization has nothing to do with creating a site. The very same SEO-optimization is divided into the web scraping, after the first one, the Internet portal gets into the TOP, and after the second - in the "ban" of search engines. It should be noted that "white" optimization is a rather lengthy and laborious process, in which the cost of the optimization itself can be several times higher than the material costs for WEB-development of the site itself.